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The End of Printed E-Commerce Packaging?

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Risks with Printed Packaging

Every year millions of dollars worth of e-commerce purchases are stolen right off consumers doorsteps and it is estimated that over 30% of Americans have experienced this firsthand.

To combat the rise of packaging thefts, online stores, retailers and small businesses are changing the way they advertise using their shipping boxes.A once flashy, graphic box with company names branded across the outside has turned back into an unassuming brown ‘this end up’ corrugated box left on a front step.

Custom cookie box with inside printing

The Next Big Marketing Opportunity

With the marketing real-estate of exterior packaging now gone, the focus is then shifted to the inside of the box. Here companies have more intimate marketing opportunity to entice customers with graphics, logos and branded messages printed inside of the packaging. Companies like Apple, Birchbox and Dollar ShaveClub have already recognized this new marketing goal: to create an unforgettable ‘unboxing’ experience. This is a great way to catapult your company’s social media reach with customers posting and sharing the ‘unboxing’ experience.

Emerging from the trend of inside printing are companies using total customization to take their ‘unboxing’ experience to the next level. This means personalized text, graphics and promotions unique to each customer are printed inside. New advances in digital printing have made this type of one-off variable customization possible without costing a fortune. Just imagine opening a shipping box from an online retailer to find your name printed on the inside with a message thanking you for the purchase!

We can help.

e-Commerce is here to stay, and so is the need for creative, customized and smart packaging. Not sure where to start? Send us an email with your product and let us come up with an unforgettable unboxing experience for your customers.

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Talk with a Rand-Whitney packaging expert and let us help solve your biggest (or even smallest) packaging challenges.

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