Benefits of Shelf-Ready Packaging (SRP)
Shelf-ready packaging is a staple of the modern retail and club store. In fact, it’s not just preferred, it’s often required by large stores such as BJ’s and Costco. Our team has worked with customers for decades to supply solutions that balance store requirements with positive branding and customer experience. Let’s take a look at some of the benefits that shelf-ready packaging provides to store and consumer packaged goods companies alike.
Efficiency
SRP reduces the time and effort required to restock shelves. Since products are already packaged and labeled for display, staff can quickly place them on the shelves without needing to spend time unpacking and arranging individual items. This is a huge boost for stores, but it’s also beneficial to the brand. The longer your product takes to restock, the more time you spend with no product on the shelf. You might as well use the store space you are paying for.
Enhanced Visibility
Shelf-ready packaging provides plenty of space to incorporate your branding and make your product pop. Without it your product is likely to end up sitting on a crowded, messy shelf. SRP seems like a no brainer. An eye-catching pop of brand color can be the difference between meeting sales potential and being ignored.
Brand Consistency
Shelf-ready packaging ensures consistency in how your product is presented to customers. In a busy store, employees often need to restock shelves as quickly as possible. But they don’t necessarily care as much about your brand image as you do. SRP helps ensure your product look the way you intended every time. This builds positive association and repeatable actions in your customer base.
Reduced Damage
Products packaged in SRP are typically more secure and protected during transportation and handling. This can reduce the likelihood of damage to the products, minimizing waste and potential losses for both retailers and manufacturers.
Space Optimization
SRP is designed to maximize space utilization on store shelves, allowing retailers to display more products in the same amount of space. This can help improve product assortment and increase sales opportunities within limited retail space, while keeping your product stocked longer. A well packed box has much better visibility than a partially empty shelf.
Convenience for Consumers
Shelf-ready packaging makes it easier for consumers to find and purchase products. With clear labeling and consistent presentation consumers can quickly locate the products they need and make their purchase with minimal hassle. A stressful experience finding a product can decrease the chance of developing into a repeat customer.
If you’re looking for increased ease-of-use for you and your customer look no further than shelf-ready packaging. Reach out through our contact form to find out how our design team can help your product stand out today.
